On-line Advertising

Google AdWords

A good way to start with driving customers to your site is to use Google AdWords. With Google AdWords you ‘bid’ to have adverts at the side of Google. Then when people click on your add you pay. So you only pay when people actually come to your site. The more you are willing to pay for a click the higher up on the list you will be. How much you have to pay to appear on the list will depend on your choice of keywords. For some keywords you may have to pay only around 20p per click, but for very popular searches you may have to pay several pounds per click. You have to carefully consider how much it is worth paying. Remember that not every visitor will buy something at your site, in fact the majority will not.  If you are selling a relatively cheap product you do not want to spend a huge amount of money in this way. However, if you are selling large yachts which cost millions, you will be prepared to spend a lot on advertising.  There are various free promotions to be found on the internet which will allow you to try Google AdWords for free. This will enable you to see whether Google AdWords is worth investing in.


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