More and more people are browsing the Internet on their mobile phones. This poses a problem for traditional websites. Mobile phones have much smaller screens and are a completely different shape to desktop and laptop screens. When viewed on mobile phones, many sites look as if they were designed by a monkey! To capture this market it is essential to have your site accessible to mobile phone browsers – especially if you are targeting young people and students. A few lines of code are added to your site which will send mobile phones to a different site especially designed for mobiles.
A mobile phone site has to be significantly different to a traditional site. As well as having different sized screens, mobile phones generally do not have such a fast Internet connection. This means that a simpler site is needed.